Mission & Values



The mission of HST Co. is to redefine fashion retail based on certain priorities which reflect the fundamental values shared by all Group stakeholders:

  • Unique shopping experience
  • Brands' image reinforcement
  • The Team

    Unique shopping experience

    At HST Co. we believe that shopping is more than just a process, it is an experience. HST Co's success stems from its capacity to combine different factors, whose foundation is rooted in the development team and their search for product excellence in terms of design and quality.
    Along with the location of stores, diversity of brands, display of items, and staff's ability to make customers feel welcome as soon as they enter the store, this is what makes for a unique shopping experience at HST Co.

    Brands' image reinforcement

    HST Co. has always sustained an exceptional reputation for the brands it embraces. This would have not been achieved if it weren't for the product's' quality and excellence. Nevertheless, this has been strengthened by the Group’s collective effort over the years to control every single element of communication with the public to maintain the brand’s image, which we believe is an asset for our company.

    The Team

    HST Co's team works in synergy towards the exact same goal, which is justified in providing a unique experience to the customer. The company’s highly motivating and dynamic environment encourages each individual to pursue his ambitious goal.
    HST Co. members continuously strive to improve by broadening their skills and improving the quality of their work to come up with new ideas that satisfy the customer and place us at the forefront of the retail industry.