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HSTCo. launches the GS Summer 2012 collection while announcing its new line of brands and new reward and gift cards programs

Beirut, Lebanon - May 2012: Hamra Shopping & Trading Co. (HSTCo.), mother company of the renowned GS brand and stores, held an event at GS Dbayeh to officially unveil its latest fashion collection with a summer extravaganza while also announcing its new line of brands and all-new rewards and gift cards programs. The convivial afternoon gathering was graced by HSTCo.'s management, loyal customers, and media partners alike who also enjoyed the launch of the sixth edition of the GS fashion magazine.

The exclusive new Summer 2012 collection by GS's labels such as Noah, Morgan, Timberland, Geox, Springfield, Chinese Laundry, Hugo Boss, Mavi, Van Gils, and Bugatti, among others, boasts of a wide array of chic clothing with the season's latest colors and trends. In true GS spirit, guests browsed GS's latest collection through a fabulously dressed mannequin display. New brands such as Breo, To the Black, Munich and Shulong were also announced, further expanding GS's impressive portfolio of international brands.

Speaking on the occasion, Mr. Jamil Rayess, General Manager of HST Co, said "Today, as we are knocking on summer's door, we wanted to celebrate the new Summer 2012 collection at GS which has been hand-picked for those who have a flair for fashion, elegance and individual style. We believe events such as these help us to connect with our partners and better understand their needs and lifestyle preferences. It is also an opportunity to say 'thank you' for their continuous support."

HSTCo. also took this chance to celebrate its recently launched "reward programs" and described their numerous benefits to guests. HSTCo. stands as the first retail company in Lebanon to launch such a reward card program, offering very generous rewards that will ensure customers are always satisfied with their purchases at GS. The new HST Co gift cards were also launched to provide customers with a great and convenient way to gift friends and families a stylish GS treat.

Concluding the event, guests left with the 6th issue of the GS magazine which has been a great reflection of the company's stores and a guide to the latest fashions and a surprise gift from one of the new brands Breo.